I love this so much. To pull the tape back in after stretching it out to measure, you put your fingers in the rotary and turn, like dialing an old phone, which one rather misses! I find combo of dark green case and yellow tape pretty satisfying too!
Measuring tape extends 50 feet. Case measures 3 3/8" in diameter x 7/8" deep. Light rusting but looks and works great. C. 1950s-60s.